Touch x Ballygown x Britvic
The Touch team is delighted to see Ireland’s own Iconic Water Brand, Ballygowan has hit the shelves recently with a new bottle design created by Touch. Working in conjunction with the forward-thinking team at BRITVIC PLC, the new lightweight design and addition of nitrogen filling on the line means that it has achieved the 20% target average weight reduction across the range in addition to rPET - delivering on both design and function as per the brief.
The move is part of a drive for 100% sustainability across the business, under Britvic Ireland’s Healthier People, Healthier Planet Strategy.
James Pryor, Creative Director at Touch commented: “We are thrilled to see the launch of the new bottle design for Ballygowan. It was a great collaborative project with the Britvic team that underpins Ballygowan’s move to target 100% sustainability”
Kevin Donnelly, Managing Director, Britvic Ireland, commented: “The relaunch of our brand captures the natural spirit of Ballygowan. This new campaign tells our origin story, from the air to the earth of Ireland Ballygowan is the most sustainable water brand in the Irish market and we are incredibly proud of that.”
The touch team is expanding
Welcome to Michelle and Joe!
We are excited to welcome two new members to the Touch team - Michelle Loader, who has joined us as part of the Account Management team, and Joe Smith as a Senior Designer.
Both bring fantastic experience and expertise to Touch, and we're delighted to have them join our growing team!
Sustainability in Packaging
Touch is delighted to be part of Smithers Sustainability in Packaging in Asia 2021.
We can't wait for James Pryor's session on Tuesday 8th June.
Please join us!
New Year, New Recruit!
Great news – the Insight & Innovation team at Touch are busy and we’re looking for some support on a part-time basis.
If you have a solid strategy background, with the ability to think smartly about the best approaches to generate the strongest insights and richest opportunity areas for our clients, then get in touch. You will ideally have 7-10 years’ agency experience – coming from a background where you are conversant in consumer research as well as design and innovation strategy.
New seminar series from Touch
Following on from the great feedback to our podcast series and as an antidote to the restrictions of lockdown, Touch are delighted to share our new programme, Free Up!
We have created a series of seminars designed to inspire bold, fresh thinking, with each seminar exploring a different relevant theme for FMCG.
Take a look and get in Touch to find out more.
New Podcast - Unlocked!
Explore the future with us and watch this space for our UNLOCKED series. We will be looking at life after lock-down and how it might change the future forever after...
Touch at the Packaging Innovation Show
Touch x Packaging Innovation Show
Touch will be presenting at the Packaging Innovations Show this Thursday, 27th February. Come along to our presentation on the Innovation Stage - Thursday @ 1pm.
Hope to see you there!
Touch x Maille
We loved working with the Maille team at Unilever. Maille, the leading French mustard brand that has set the standard for Dijon mustard for over 270 years. Since its creation, Maille is a subtle mix of tradition and modernity.
Inspired by the iconic jar form, the new easy to use squeeze bottles made with 99%
post-consumer recycled (PCR) plastic.
Design Effectiveness Awards 2020
Touch x DBA
Roll out the red carpet, we're on our way! We’re thrilled to announce that alongside Taxi Studio, we’ve been shortlisted for a Design Effectiveness Award from Design Business Association. A huge congrats and thanks to our partner Highland Spring!
Tour of TerraCycle offices
Touch x TerraCycle
Senior Structural Designer
March 4th 2019
Touch had the chance to tour the fantastic Terracycle offices in Trenton, New Jersey. This was a great opportunity to meet with the team and explore our visions of the future of sustainable packaging.
Touch develops waste-free container for Håagen-Dazs
Touch x Loop