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EPDA Live Flash

Joe presents Designing for Sustainability 

Aug 2023

The EPDA regularly hold Live Flash events with inspirational and thought-provoking speakers. We are delighted to announce that they will be hosting an exclusive event at the end of this month featuring our very own Joe Smith, Senior Designer and proud EPDA member. 
In his presentation, Joe will comprehensively explore the packaging industry's impact on our environment and the role it should take for a better future.
Tuesday, 29th of August 2023, 5 pm to 6 pm CET
You can register for the online event HERE:
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V-Label Awards

James selected as juror for this years event

Aug 2023

Exciting news! James Pryor, Vegan, Touch Creative Director and EPDA (European Packaging Design Association) member has been selected to represent the EPDA as a juror for the prestigious International V-Label Awards 2023!
This renowned event provides pioneering brands a prime stage to showcase their vegan products to industry experts across cutting-edge categories like Sustainability, Innovation, and Marketing & Branding. Plus, there is as a chance to increase consumer engagement and build brand awareness through the Consumers’ Choice Award.
Don't miss out! Apply before August 11, 2023, and receive a 20% discount on entry fees using code JAMES20. Find out more at and be part of this game-changing celebration of vegan excellence!
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Touch summer celebrations

Summer party in the big city

June 2023

Last Friday, the Touch team came together for an unforgettable summer celebration that perfectly captured the essence of fun, teamwork, and excellent company culture.

The day kicked off with a brilliant activity at Fair Game in Canary Wharf. Our team’s competitive spirit was unleashed as we engaged in thrilling games and challenges, and a battle for the leaderboard was underway. We then travelled by Uber boat along the river and landed in Borough Market, a foodie’s paradise. To conclude the day on a high note, we gathered at the Sea Containers restaurant in the evening, where we were treated to an amazing feast that catered to all tastes, topped by Margaritas on the terrace, while the sun set over London.

Taking time out and spending a day together away from the work setting is always good. A massive shout-out to Ashley Hunt for organising this spectacular event!
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James and Guy at the EPDA

The place for ground-breaking ideas

May 2023

We are pleased to announce that the Touch team - Guy Harrison and James Pryor, will be attending the highly anticipated annual EPDA event in Dublin today. As members of this great organization, we are really proud to participate in these enriching gatherings alongside a diverse and thought-provoking line-up of speakers.

Attending events like these is a privilege, as they provide a platform for us to engage with industry leaders, experts, and visionaries. The EPDA event promises to be an inspiring occasion where ground-breaking ideas will be shared, and powerful conversations (over a Guinness or two) will unfold.
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A great day at the IFE

Packaging trends of the future 

March 2023

Yesterday was a great day at the IFE - International Food & Drink Event. Not only was our very own James Pryor part of an expert panel discussing how the latest trends are influencing innovation in food and drink packaging, but the panel was made up of some great friends of Touch and highly skilled collaborators.
Thank you for the invitation, Paul Jenkins, nice to meet you Brett Goldhawk and wonderful to see you, James Harmer. The 45-minute slot just wasn’t long enough.
The event also provided the perfect opportunity to meet up with long term connections and industry experts – good to see you Colette Connors and Lawrence Hutchison.
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IFE - International Food & Drink Event

Packaging trends of the future 

March 2023

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The Touch team are delighted to be part of the IFE - International Food & Drink Event at ExCel London in March 2023. James Pryor is part of a panel talking about packaging trends of the future with the ThePackHub Innovation Zone. Please do come and say ‘hello’ if you are planning on visiting!

You can register to attend via the link below: 
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Touch travel 

Face to face 

14 February 2023

In 2022, the Touch team reduced business travel by 80% from the year pre-covid. A stat we are proud of, but it’s still nice to have some ‘face-to-face’ interaction and meet the lovely people behind a screen from time to time.

The team’s travels over the last two weeks have taken us to some wonderful places and it has been great for human interaction and cementing relationships. Thank you for the warm welcome.
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Welcome to the team

Clare Cotton joins us as Strategy and Innovation Director 

20 January 2023

We are thrilled to welcome Clare Cotton to the Touch team!
Clare is our new Strategy and Innovation Director and has 30 years’ experience of brand innovation in FMCG working with big brands like Mars, Diageo, Reckitts but also with charities. Her time as Head of Innovation at WWF gave rise to her love of transforming brands through insight and sustainable 360' innovation.
It is a great start to 2023 for the growing Touch team and we are so pleased to have Clare on board.
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Design Agency Boost Book

Touch & EPDA Creative Collaboration 

20 January 2023

We are really proud to be members of the EPDA and were delighted to contribute to the brand-new Design Agency Boost Book!
This is a really useful tool for anyone involved in the packaging design agency so please do get in touch if you would like a copy: 
Or you can order directly from the EPDA!
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Henkel Sustainability Days

Reshaping Our Future Together

28 September 2022

It’s a huge honour to be invited to speak at the Henkel Sustainability Days conference 2022 this week. Our very own James Pryor is one of the industry experts that will share his knowledge and give insights on circularity.
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Design Thinking for Circular & Reusable Packaging

28 September 2022

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Touch Creative Director, James Pryor took to the Fachpack stage with EPDA vice president, Uwe Melichar, Vice president of Loop, Clemence Schmid and Nestle reusable pack design Lead, Tommy See Tho to discuss how the industry can embrace more circular routes to market and the future of reusable packaging.
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MacMillan Coffee Morning

Touch does Bake Off

27 September 2022

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The team took part in MacMillan Coffee Morning this year to raise money and awareness around a great cause. We took this opportunity to not only raise money but to show off our hidden baking skills (or not) and rate the bakes. Well done to Senior Designer - Joe Smith who came out on top (in our internal bake off) with his perfectly baked bread loaf. Hopefully Joe will decide to bake many more loaves in the weeks to come. 
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Sustainability in Packaging Asia

Guest speaker - James Pryor, Co-Founder & Creative Director

7-9 June 2022

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The touch team is expanding

Welcome to Chloe and Charlotte!

May 2022

We are thrilled to welcome Chloe & Charlotte to the Touch team!

Chloe graduated from Nottingham Trent with a degree in BA Product Design, including a placement year as a Packaging Designer at Nestlé R&D.

Charlotte brings a wealth of knowledge and experience to the team having worked in the creative industry for 10+ years, delivering strategic design projects across a number of global clients.

We're very excited to have them both joining our growing team!
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Ballygowan water

Touch x Ballygown x Britvic

June 2021

Ballygowan water
The Touch team is delighted to see Ireland’s own Iconic Water Brand, Ballygowan has hit the shelves recently with a new bottle design created by Touch. Working in conjunction with the forward-thinking team at BRITVIC PLC, the new lightweight design and addition of nitrogen filling on the line means that it has achieved the 20% target average weight reduction across the range in addition to rPET - delivering on both design and function as per the brief.
The move is part of a drive for 100% sustainability across the business, under Britvic Ireland’s Healthier People, Healthier Planet Strategy.
James Pryor, Creative Director at Touch commented: “We are thrilled to see the launch of the new bottle design for Ballygowan. It was a great collaborative project with the Britvic team that underpins Ballygowan’s move to target 100% sustainability”
Kevin Donnelly, Managing Director, Britvic Ireland, commented: “The relaunch of our brand captures the natural spirit of Ballygowan. This new campaign tells our origin story, from the air to the earth of Ireland Ballygowan is the most sustainable water brand in the Irish market and we are incredibly proud of that.”
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The touch team is expanding

Welcome to Michelle and Joe!

June 2021

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We are excited to welcome two new members to the Touch team - Michelle Loader, who has joined us as part of the Account Management team, and Joe Smith as a Senior Designer.

Both bring fantastic experience and expertise to Touch, and we're delighted to have them join our growing team!

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Sustainability in Packaging

Asia 2021

May 2021

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Touch is delighted to be part of Smithers Sustainability in Packaging in Asia 2021.
We can't wait for James Pryor's session on Tuesday 8th June.
Please join us!
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New Year, New Recruit! 

We're hiring!

Jan 2021

new recruit
Great news – the Insight & Innovation team at Touch are busy and we’re looking for some support on a part-time basis. 

If you have a solid strategy background, with the ability to think smartly about the best approaches to generate the strongest insights and richest opportunity areas for our clients, then get in touch. You will ideally have 7-10 years’ agency experience – coming from a background where you are conversant in consumer research as well as design and innovation strategy.
If this sounds like you (or someone you know) – please contact Pippa Nordberg  
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Free Up! 

New seminar series from Touch

October 2020

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Following on from the great feedback to our podcast series and as an antidote to the restrictions of lockdown, Touch are delighted to share our new programme, Free Up!

We have created a series of seminars designed to inspire bold, fresh thinking, with each seminar exploring a different relevant theme for FMCG.
Take a look and get in Touch to find out more.
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New Podcast - Unlocked! 

Coming Soon

April 2020

Explore the future with us and watch this space for our UNLOCKED series. We will be looking at life after lock-down and how it might change the future forever after...
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Touch at the Packaging Innovation Show 

Touch x Packaging Innovation Show

February 2020

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Touch will be presenting at the Packaging Innovations Show this Thursday, 27th February. Come along to our presentation on the Innovation Stage - Thursday @ 1pm. 
Hope to see you there!
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Touch x Maille

February 2020

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We loved working with the Maille team at Unilever. Maille, the leading French mustard brand that has set the standard for Dijon mustard for over 270 years. Since its creation, Maille is a subtle mix of tradition and modernity.
Inspired by the iconic jar form, the new easy to use squeeze bottles made with 99% 
post-consumer recycled (PCR) plastic.
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Design Effectiveness Awards

Touch x DBA

February 2020

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Roll out the red carpet, we're on our way! We’re thrilled to announce that alongside Taxi Studio, we’ve been shortlisted for a Design Effectiveness Award from Design Business Association. A huge congrats and thanks to our partner Highland Spring!
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Touch develops waste-free container for Håagen-Dazs

Touch x Loop

March 2019

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