The Touch team is delighted to see Ireland’s own Iconic Water Brand, Ballygowan has hit the shelves recently with a new bottle design created by Touch. Working in conjunction with the forward-thinking team at BRITVIC PLC, the new lightweight design and addition of nitrogen filling on the line means that it has achieved the 20% target average weight reduction across the range in addition to rPET - delivering on both design and function as per the brief.
 
The move is part of a drive for 100% sustainability across the business, under Britvic Ireland’s Healthier People, Healthier Planet Strategy.
 
James Pryor, Creative Director at Touch commented: “We are thrilled to see the launch of the new bottle design for Ballygowan. It was a great collaborative project with the Britvic team that underpins Ballygowan’s move to target 100% sustainability”
 
Kevin Donnelly, Managing Director, Britvic Ireland, commented: “The relaunch of our brand captures the natural spirit of Ballygowan. This new campaign tells our origin story, from the air to the earth of Ireland Ballygowan is the most sustainable water brand in the Irish market and we are incredibly proud of that.”