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Maille

Building on the strong, traditional aesthetics of the Maille jar, we were asked to re-design the more convenient ‘squeezy’ bottle and create a more integrated family on the shelf.

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We created a refined, sophisticated design that captured the essence of the hero jar while offering a convenient consumer experience. Sharing details from the jars iconic shoulder and arched detailing allowed us to create a complete, integrated family aesthetic.

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The Results

 

  • 100% recyclable

  • 99% recycled plastic

  • 22% less plastic

  • 270 years of heritage captured

  • Maille’s most convenient pack format

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