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Maille
Building on the strong, traditional aesthetics of the Maille jar, we were asked to re-design the more convenient ‘squeezy’ bottle and create a more integrated family on the shelf.
We created a refined, sophisticated design that captured the essence of the hero jar while offering a convenient consumer experience. Sharing details from the jars iconic shoulder and arched detailing allowed us to create a complete, integrated family aesthetic.
The Results
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100% recyclable
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99% recycled plastic
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22% less plastic
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270 years of heritage captured
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Maille’s most convenient pack format
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