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Lucozade Sport
With the world of sport & exercise changing, we were given the task of opening up the brand to a wider audience by modernising & enhancing the current proposition, while also cementing Lucozade Sport’s #1 position as the drink of choice for athletes.
By combining a perfectly balanced form and easy-to-squeeze mechanics, we were able to create a sports bottle that not only performed for athletes but also achieved harmony between graphics and structure.
The Results
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100% recyclable
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Significant PET savings with a 3g lighter bottle
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Successfully changed 79 SKUs with minimal disruption
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Write off CAPEX within budget
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Increased value & ROS from launch (IRI: 4-week like-for-like sales post-launch)
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Value :
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singles +15.4%
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multipacks +6.7%
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low cal +7.6%
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Contributed to overall RSV growth in total in 2016, in a declining market.
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