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the challenge

The world of sport and exercise is changing


Lucozade Sport approached us to help them open the brand to a wider audience by enhancing and modernising the current proposition while cementing Lucozade Sport’s #1 position as the drink of choice for sport and exercise.

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2D & 3D working in harmony


Early on in the process, our teams hit on a design approach that enabled structure and graphics to work in harmony.


Creating a large brand canvas that also enables the functional benefits of the bottle to be intuitively appreciated.

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the results

Significant PET saving with a 3g lighter bottle


Successfully changed 79 sku’s with minimal disruption


Write off CAPEX within budget


Increased value & RoS from launch 

Singles +15.4%

Multipacks +6.7%

Low Cal +7.6%

Contributed to overall RSV growth in total in 2016, in a declining market

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