the challenge
The world of sport and exercise is changing
Lucozade Sport approached us to help them open the brand to a wider audience by enhancing and modernising the current proposition while cementing Lucozade Sport’s #1 position as the drink of choice for sport and exercise.
2D & 3D working in harmony
Early on in the process, our teams hit on a design approach that enabled structure and graphics to work in harmony.
Creating a large brand canvas that also enables the functional benefits of the bottle to be intuitively appreciated.
the results
Significant PET saving with a 3g lighter bottle
Successfully changed 79 sku’s with minimal disruption
Write off CAPEX within budget
Increased value & RoS from launch
Singles +15.4%
Multipacks +6.7%
Low Cal +7.6%
Contributed to overall RSV growth in total in 2016, in a declining market