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Häagen-Dazs & Loop
With an ever-increasing focus on reducing waste we were tasked with generating a reusable (at least 100 times), durable and widely recyclable 1-pint container for Häagen-Dazs which would become part of the Loop doorstep delivery system.
Loop is a global shopping system and reuse model developed by TerraCycle – the global recycling experts. An innovative subscription service for food and household goods brands.
We took this opportunity to not only develop a robust, reusable packaging format but also to create the ultimate user experience that was currently unachievable through existing, single-use packaging formats.
Now available as part of the Loop system.
Received 2.4 billion social media hits.
Become the number one selling product in the Loop US store.
Been successfully used as an in-store refill solution in 30 Häagen-Dazs stores.
Touch selected by Loop as an approved design agency.
Thanks Touch team for your partnership to make this revolutionary packaging a reality - you can be proud!
The Häagen-Dazs packaging made a big impression in Davos (World Economic Forum), it’s one of the most iconic designs currently offered on LOOP!
Global Category Leader - Nestlé Ice Cream Strategic Business Unit
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