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the challenge
Carlsberg Export is Carlsberg’s premium extension of the core brand Carlsberg. 
In recent years the brand has seen a decline in sales and had been delisted in major retailers.
The challenge was simple, give consumers a reason to re-evaluate Carlsberg Export as a premium Danish beer.
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the results
Increased purchase intent
Consumer research has shown a purchase intent increase of 16%. 
New retailer listings
This distinctive redesign enabled Carlsberg Export to be listed in new retail chains.
Distinctly Danish story
Carlsberg Export now has a distinctly Danish story that sets it apart as a truly stylish world beer.
Award-winning design
Winner of 27 design awards, including gold DBA, FAB, Brand impact, and Drum awards