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Carlsberg

Carlsberg Export is Carlsberg’s premium extension of their core brand. and in recent years they have seen a decline in sales which has led to delistings by major retailers. We were given the opportunity to give consumers a reason to re-evaluate Carlsberg Export as a premium Danish Beer.

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Key to the success of the design was to discover and define a Danish story consumers could believe in. We achieved this by reflecting Danish iconography across the range through both, bold structures and subtle, discoverable details.

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The Results

Increased purchase intent

Consumer research has shown a purchase intent increase of 16%.

New retailer listings
This distinctive redesign enabled Carlsberg Export to be listed in new retail chains.

Distinctly Danish story
Carlsberg Export now has a distinctly Danish story that sets it apart as a truly stylish world beer.

Award-winning design
Winner of 27 design awards, including gold DBA, FAB, Brand impact, and Drum awards

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