Carlsberg Export is Carlsberg’s premium extension of the core brand Carlsberg.
In recent years the brand has seen a decline in sales and had been delisted in major retailers.
The challenge was simple, give consumers a reason to re-evaluate Carlsberg Export as a premium Danish beer.
Increased purchase intent
Consumer research has shown a purchase intent increase of 16%.
New retailer listings
This distinctive redesign enabled Carlsberg Export to be listed in new retail chains.
Distinctly Danish story
Carlsberg Export now has a distinctly Danish story that sets it apart as a truly stylish world beer.
Winner of 27 design awards, including gold DBA, FAB, Brand impact, and Drum awards