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Our task was to move the current format forward into a fully recyclable pack which also incorporated less plastic usage per serving. In parallel creating a stronger consumer usage experience.
We were able to create a stronger, more competitive value proposition through the new structural design that wins on consumer usage and appeal.
We launched our fresh soup range in 2017. In 2020 we approached Touch about creating a new bespoke Game Changing piece of packaging that would deliver on a number of project-specific demands including giving us much greater shelf stand out on a busy shelf and even better sustainability credentials. We’ve only just launched so can’t comment yet on all performance KPI’s but we think it looks great and our jars are re-usable, fully recyclable, and 30% less plastic than our current pack. James and his team have been an absolute pleasure to work with and would recommend them to any FMCG company thinking about innovating their packaging within this space.
Paul Brown, Bol Founder
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