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![5C8A99_WORK_1.png](https://static.wixstatic.com/media/32524d_abc6c3035bf3447c8b977b4cb16734cd~mv2.png/v1/fill/w_90,h_77,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/5C8A99_WORK_1.png)
Vicks VaporRub
While Vicks is effective at relieving headaches, congestion and coughs, it can be a messy experience for the user.
Our aim was to improve the usage of the iconic Vicks VaporRub product and build in a mess-free and pleasurable application.
![Vicks Sketch.jpg](https://static.wixstatic.com/media/32524d_c3a17b6c28094e78a942f48d3610222c~mv2.jpg/v1/fill/w_312,h_312,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Vicks%20Sketch.jpg)
![VICKS_CAD.png](https://static.wixstatic.com/media/32524d_c79f0b88ed0d4906977b1974b0c0fc14~mv2.png/v1/fill/w_312,h_312,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/VICKS_CAD.png)
![VICKS-4 SQUARE.jpg](https://static.wixstatic.com/media/32524d_7e2129db942a47b994307408026b5f0c~mv2.jpg/v1/fill/w_312,h_312,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/VICKS-4%20SQUARE.jpg)
![5C8A99_WORK_1.png](https://static.wixstatic.com/media/32524d_abc6c3035bf3447c8b977b4cb16734cd~mv2.png/v1/fill/w_90,h_77,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/5C8A99_WORK_1.png)
Our simple, intuitive design not only created an enhanced user experience by removing current frustrations but also elevated the brand through engaging design details.
![5C8A99_WORK_1.png](https://static.wixstatic.com/media/32524d_abc6c3035bf3447c8b977b4cb16734cd~mv2.png/v1/fill/w_90,h_77,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/5C8A99_WORK_1.png)
The Results
Initially launched in Australia, the Vicks Easy Applicator has become the most successful pack innovation of 2021.
![Asset 3.png](https://static.wixstatic.com/media/32524d_cc7a572faefb405f80a2f970193f89aa~mv2.png/v1/crop/x_6,y_0,w_105,h_100/fill/w_60,h_57,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Asset%203.png)
![Screenshot 2022-07-21 at 15.24.19.png](https://static.wixstatic.com/media/32524d_02dec7fe03df481c9c5105a66f84753f~mv2.png/v1/crop/x_20,y_0,w_2288,h_1304/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202022-07-21%20at%2015_24_19.png)
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