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Vicks VaporRub

While Vicks is effective at relieving headaches, congestion and coughs, it can be a messy experience for the user.

Our aim was to improve the usage of the iconic Vicks VaporRub product and build in a mess-free and pleasurable application.

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Our simple, intuitive design not only created an enhanced user experience by removing current frustrations but also elevated the brand through engaging design details.

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The Results

Initially launched in Australia, the Vicks Easy Applicator has become the most successful pack innovation of 2021.

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