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While Vicks is effective at relieving headaches, congestion and coughs, it can be a messy experience for the user.
Our aim was to improve the usage of the iconic Vicks VaporRub product and build in a mess-free and pleasurable application.
Our simple, intuitive design not only created an enhanced user experience by removing current frustrations but also elevated the brand through engaging design details.
Initially launched in Australia, the Vicks Easy Applicator has become the most successful pack innovation of 2021.
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