the challenge
A redesign of Robertsons Herb & Spices, UNILEVER’S much loved, local, South African herb and spice brand.
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Re-position Robertsons as an innovation leader
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Develop differentiation & drive growth of the core range
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Entrench leadership position
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Reinforce Robertsons quality and value
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Drive trial of unexplored variants within Robertsons range.
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112 skus incl. cartons, sachets and bottles
the results
Fast track innovation
From the initial sketch to launch this project was implemented within just 18 months.
High scoring result
The final design scored 9.2 out of 10 with Unilever’s home testers research club. Our pack achieved the highest score ever recorded in their database.
Award-winning
Winner of Ambient Food Category Gold Medal and the Overall Goldpack Award at the
2013 IPSA Awards and Runner up at the International Food and Beverage awards 2013.
Less packaging
10% reduction in packaging compared to the previous pack.
Breaking targets
The new Robertsons herb and spice bottles exceeded the 6 month sales target within just 5 months and increased volume by 8% and turnover by 14%.
Leading brand
According to the Iconic Brand Survey 2013 The Robertsons herb and spice brand is now recognised as a top 10 South African brand.
A fact that we are very proud of.