the challenge
We were asked to redesign the existing glassware range for Marks & Spencer, focusing on the tiering system that is in place throughout 
M&S Home (Good, Better and Best- along with Autograph).
The packaging hadn’t been redesigned for around 8 years and the category wanted a new, fresh approach as sales had declined over recent years.
Their design needs were to inform and draw in existing, as well as new customers back into the glassware and homeware section of the store.
The Quad, Stubbings Estate
Stubbings Lane, Maidenhead
Touch Design 2021
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