image 1.001.jpeg
the challenge
 
With an ever-increasing focus on reducing waste We were tasked with generating a reusable (at least 100 times), durable and widely recyclable 1-pint container for Häagen-Dazs which would become part of the Loop doorstep delivery system.
 
Loop is a global shopping system and reuse model developed by TerraCycle – the global recycling experts. An innovative subscription service for food and household good brands.
image 2.jpeg.001.jpeg
image 3.jpeg.001.jpeg
the process
Based on our usage testing findings and aesthetic platform explorations, a range of initial designs where produced. These early designs were used to explore form, functionality and pack life cycle along with materials, branding and graphic expressions. 
ice-cream-flavors.jpg
the results
 
Now available as part of the Loop system.
 
“Thanks Touch team for your partnership to make this revolutionary packaging a reality - you can be proud! 
 
The Häagen-Dazs packaging made a big impression in Davos (World Economic Forum), it’s one of the most iconic designs currently offered on LOOP!”
 
Olivier Jakubowicz  
Global Category Leader - Nestlé Ice Cream Strategic Business Unit