the challenge
To bring big brand, business and consumer added value to make Avonmore milk worth paying for, in order to reverse it’s decline against private label.
Create a strong and dynamic visual positioning that captures the natural nature of the product in a positive and dynamic way.
the results
No line modification required – minimal Capex
No bottle on cost – same weight as the previous bottle
14% uplift in sales through improved pour performance and differentiated design in a competitive market place
35% growth in Tesco