the challenge
To bring big brand, business and consumer added value to make Avonmore milk worth paying for, in order to reverse it’s decline against private label. 
Create a strong and dynamic visual positioning that captures the natural nature of the product in a positive and dynamic way.   
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the results

No line modification required – minimal Capex

No bottle on cost – same weight as the previous bottle

14% uplift in sales through improved pour performance and differentiated design in a competitive market place

35% growth in Tesco