intouch@touchdesign.com
The Quad, Stubbings Estate
Stubbings Lane, Maidenhead
SL6 6QL, UK
Touch Design 2019
the challenge
 

The world of sport and exercise is changing

 

Lucozade Sport approached us to help them open the brand to a wider audience by enhancing and modernising the current proposition while cementing Lucozade Sport’s #1 position as the drink of choice for sport and exercise.

2D & 3D working in harmony

 

Early on in the process, our teams hit on a design approach that enabled structure and graphics to work in harmony.

 

Creating a large brand canvas that also enables the functional benefits of the bottle to be intuitively appreciated.

the results

Significant PET saving with a 3g lighter bottle

 

Successfully changed 79 sku’s with minimal disruption

 

Write off CAPEX within budget

 

Increased value & RoS from launch 

Singles +15.4%

Multipacks +6.7%

Low Cal +7.6%

Contributed to overall RSV growth in total in 2016, in a declining market