Touch Design 2019
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The Quad, Stubbings Estate
Stubbings Lane, Maidenhead
SL6 6QL, UK
the challenge
 
Carlsberg Export is Carlsberg’s premium extension of the core brand Carlsberg. 
 
In recent years the brand has seen a decline in sales and had been delisted in major retailers.
 
The challenge was simple, give consumers a reason to re-evaluate Carlsberg Export as a premium Danish beer.
the results
 
Increased purchase intent
Consumer research has shown a purchase intent increase of 16%. 
 
New retailer listings
This distinctive redesign enabled Carlsberg Export to be listed in new retail chains.
 
Distinctly Danish story
Carlsberg Export now has a distinctly Danish story that 
sets it apart as a truly stylish world beer.
 
Award winning design
Winner of 27 design awards, including gold DBA, FAB, 
Brand impact, and 
Drum awards