intouch@touchdesign.com
The Quad, Stubbings Estate
Stubbings Lane, Maidenhead
SL6 6QL, UK
Touch Design 2019
the challenge
 
Carlsberg Export is Carlsberg’s premium extension of the core brand Carlsberg. 
 
In recent years the brand has seen a decline in sales and had been delisted in major retailers.
 
The challenge was simple, give consumers a reason to re-evaluate Carlsberg Export as a premium Danish beer.
the results
 
Increased purchase intent
Consumer research has shown a purchase intent increase of 16%. 
New retailer listings
This distinctive redesign enabled Carlsberg Export to be listed in new retail chains.
 
Distinctly Danish story
Carlsberg Export now has a distinctly Danish story that sets it apart as a truly stylish world beer.
Award-winning design
Winner of 27 design awards, including gold DBA, FAB, Brand impact, and Drum awards