The Quad, Stubbings Estate
Stubbings Lane, Maidenhead
Touch Design 2019
the challenge
To bring big brand, business and consumer added value to make Avonmore milk worth paying for, in order to reverse it’s decline against private label. 
Create a strong and dynamic visual positioning that captures the natural nature of the product in a positive and dynamic way.   
the results

No line modification required – minimal Capex

No bottle on cost – same weight as the previous bottle

14% uplift in sales through improved pour performance and differentiated design in a competitive market place

35% growth in Tesco